Hi I’m Matthew Sergison-Main, but prefer to go by my nickname, ‘Serge’. I have been consistently drawing and developing my creative skills since I was a child. I studied Fine Art at Bath Spa University which then developed into a graphic design study, and later a career.
I have over twenty years experience as a creative and designer working in busy studios. I have worked in teams, lead teams, and as a freelancer. I have a broad array of skills in graphic design, and am in my element in originating concepts as well as executing them with precision in design applications.
I have working practice in handling sensitive documents and have security clearance.
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My current position is working as a Senior Creative / Art Director / Video Editor at Oliver Agency London. In this role I have produced videos and animations for government organisations, as well as producing standard operating procedures for my studio. I have also acted an art director in this capacity maintaining consistency and ensuring the highest level of work is produced by my colleagues.
In my freetime i enjoy developing my creative and art skills, and keeping up with the latest creative technologies.oes here -
I regularly use and am proficient on a lot of the Adobe Creative Suite, mainly focussing on the following.
Pen and ink, trad media - most of my life -30+ years
Photoshop - 20 years experience
Illustrator - 20 years experience
Premiere Pro - 16 years experience
After Effects - 14 years experience
In Design - 16 years experience
Audition - 14 years experience
Various AI generators: LLM’s, Image,
video and sound/speech - 2 years experience
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Senior Video Production Editor
Company: Oliver Agency Dates: 4th Oct 2023- present
Clients: Government Agencies
Duties: Video production, Animation, Design, Art DirectionI manage comprehensive video and animation production, specializing in social media content creation. My expertise spans artwork asset creation and sound editing. Recently, I pioneered the integration of AI into production workflows, earning recognition from Oliver Agency for this innovative approach. I established standard operating procedures across the production department to enhance quality and efficiency.
My production process includes storyboard creation from initial scripts, asset development through traditional illustration, Photoshop, and Illustrator. I execute complete video editing workflows in After Effects, managing offline and online editing, asset integration, color grading, sound balancing, and platform-optimized exports.
Additional responsibilities include leading workshops on digital illustration and creative ideation, training colleagues in production techniques, and handling classified documents as a government agency certified professional.
Head of Graphic Design
Company: Agventure Farms
Dates: 20th Jun 2022 – Jan 2023
Duties: Recruiting and leading a team of designers for a pioneering vertical farming company in the UK. Creating designs for multiple media streams, developing design procedures and proofing/QA'ing other designs.Senior Designer/Creative Lead
Company: Popcorn Learning Media Dates: 4th Oct 2016 - Oct 2021
Clients: Dixons Carphone, Samsung, Roche, Lidl, M&S, MBDA, Direct Line Group, Network Rail, Sodexo
Duties: Creative lead, illustration and animation, voice overEmployed to help guide and manage the creatives in the team to help progress their abilities to produce exceptional work for Popcorn. I also enhanced commercial products with voice over work, illustration, graphic design and animation. Working as the Creative Lead I would produce graphic design templates and approaches that other designers could follow and reproduce to create a variety of assets. I also acted in a QA capacity to ensure that the principles laid out had been followed and good graphic design principles had been applied.
Freelance Graphic Designer / Illustrator
Company: Chinese Room and Frictional Games – Sony – General Electrics - Kult Mag – Pharmiweb - Monkey Office – Firefly - Chameleon Worldwide - Design Matters – Wintax – Simon Harmer (Blown Away.org)
Dates: June 2011- 4th October
Duties: Print design, graphic design, illustration, web designI used my design skills and knowledge of the Adobe creative suite, illustrator, InDesign and Photoshop to produce graphics, print runs and web designs for a variety of clients.
The Chinese Room – artwork for games: BAFTA winning 'Everybody's Gone to the Rapture' I produced 2D artwork for the intro sequence, for the main game menu, a desktop theme for the PS4 and in game artwork. For ’Amnesia a Machine For Pigs'. I produced loading screen artwork as well as the game map.
Testimonials
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Matthew’s got that rare mix of big-picture vision and hands-on skill—equally strong in concepting, motion, video, and design. He consistently delivers work that’s fresh, polished, and bang-on brief, all while keeping things moving smoothly from idea to execution.
Michael Waddle Creative Leader -
Matthew is a creative's creative lead. A man with vision and leadership who knows how to take a brief and turn it into magic. Everything he creates, whether AI-powered or doodled on paper, showcases his foundations in art and design principles. And that's what you'll get with Matthew - compelling, powerful creative that draws on years of classical training and real-world experience.
Rob White Senior Copywriter | Editor | Content Strategist -
I've worked with Serge for almost two years and have found him to be creative, conscientious and collaborative and would recommend him to any connection or contact. He excels as an Art Director and as a hands-on creator. He’s developed distinctive creative approaches while guiding projects from concept through animation and video editing. He's been able to represent our team to senior stakeholders and been crucial to the success of our work. Most importantly, he’s pioneered AI processes that have completely changed our production capabilities— and most importantly of all... like me, he's in a shanty band!
Grant Campbell Creative Director