BRANDING, DESIGN, EDITING
SONY Milestones
Design Development
I used a brush pen and ink to initially draw these products by hand to give a warm and organic line quality. Then scanning these drawings and colouring digitally and combining with vibrant, complementary backgrounds to establish a unified visual language across the diverse product range.
Creative Approach
I developed a bespoke hand-drawn style adding warmth and character to these iconic products. I wanted them to be recognisable and accurate, honouring their design style, whilst enabling the viewer to have an emotional connection to the products. Making them look like a cool suite of illustrations if displayed on a wall.
The type-G. Japan’s first tape recorder. 1950
TR-55. Japan’s first transistor radio. 1950
Design Development
I used a brush pen and ink to initially draw these products by hand to give a warm and organic line quality. Then scanning these drawings and colouring digitally and combining with vibrant, complementary backgrounds to establish a unified visual language across the diverse product range.
TV8-301. The worlds first direct-view transistor TV. 1960
CV-2000. First in the ‘Videocorder series’ 1965
KV-1310. The first in Sony’s Trinitron solour TVs. 1968
K-60. World’s first Betamax videotape for home use. 1975
TPS-L2. The first model of the first-generation Walkman personal stereos. 1979
CDP-101. World’s first compact disk player. 1982
CCD-TR55. This 8mm video camera was lovingly nicknamed the "Handycam." 1989
MZ-1. The world's first "MD Walkman" mini-disc recorder. 1992
DCR-VX1000. The first DV video camera. 1995
PCV-90. This product marked the advent of VAIO. The on-screen graphic user interface came preinstalled. 1996